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KMID : 1145120180160020139
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Asian Journal of Beauty and Cosmetology
2018 Volume.16 No. 2 p.139 ~ p.150
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Preferences and Level of Satisfaction with Eyelash Beauty Treatments
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Kwon Tae-Il
Heo Hye-Soon
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Abstract
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Purpose: This study examines the preferences and level of satisfaction associated with different eyelash beauty treatments.
Method: We used IBM SPSS Statistics V22.0 to analyze the survey results of 257 unmarried college students in their twenties, living in Busan, South Korea. We performed a frequency analysis of eyelash preferences and chi-square (χ2) cross analysis to determine the levels of satisfaction for each eyelash beauty treatment.
Results: As a result of examining eyelash beauty preferences, we found the most important skill of an eyelash designer to be eyelash retention. The most preferred eyelash treatment characteristics are silk hair type, JC curl, thickness of 0.05-0.07 mm, and length of 10-11 mm. The preferred eyelash technique is hair root protection. Most participants were satisfied with their eyelash treatment and the reason for seeking eyelash treatment was to make their eyes look well-defined. Ultimately, the main purpose of eyelash beauty treatment is to satisfy one’s own self-image. Types of hair, curl, thickness, length, and technique are all statistically relevant in the determination of the amount of satisfaction associated with an eyelash beauty treatment.
Conclusion: In order to make our findings more effective, we propose a study of customer preference and satisfaction for various ages and regions.
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KEYWORD
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Eyelash, Eyelash design, Eyelash beauty, Preferences, Satisfaction
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